Build a brand palette that converts
Start with one brand color. Get secondary, accent, background, and text colors with WCAG contrast checks, then copy CSS for your site or handoff to a designer.
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Your brand
A homepage that earns trust
See how your palette works on navigation, headings, body copy, and a primary call to action.
Accent highlight
Secondary surfaces and cards use your supporting palette colors.
Your generated palette
Click any swatch to copy its hex code. Use contrast checks before going live.
Copied to clipboard
Accessibility contrast
Aim for 4.5:1 or higher on body text (WCAG AA).
CSS variables
CSS copied to clipboard.
Need a site that uses your palette professionally?
A color system is step one. Build by CJ designs conversion-focused websites with consistent branding, accessible contrast, and layouts that turn visitors into leads.
Frequently asked questions
How do I choose a primary brand color?
Start with a color that fits your industry and feels trustworthy to your buyers. Service businesses often use greens, blues, or warm neutrals. Test it on white and dark backgrounds before committing.
What is a good contrast ratio for website text?
WCAG recommends at least 4.5:1 for normal body text and 3:1 for large headings. This tool flags contrast pairs so your palette stays readable on real pages.
Can I use these colors on my live website?
Yes. Copy the CSS variables into your theme or share them with your developer. For a cohesive site with typography, spacing, and conversion-focused layout, consider a professional web design package.
Why palette matters
- Consistent colors build trust on service business sites
- Poor contrast hurts readability and hurts SEO indirectly
- Accent colors should guide clicks, not compete with CTAs
- Export CSS variables to speed up development handoff
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